To Connect Unique People with Unique Products
The sweetened, condensed version.
URBANDUO began in 2012 as a husband and wife house flipping, home renovation team. For several successful years, we grew our business redesigning and renovating historic homes in downtown Boise, Idaho. While the experience of improving homes was incredibly rewarding, we desired more. Our passion for unusual design, personalized spaces, and human connection eventually mingled into a new mission: to help connect unique people with unique products.
With this goal in mind, we opened URBANDUO — a brick and mortar boutique in downtown Boise. Our shop was founded on the belief that everyone is unique and home should be a reflection of one’s own individual style. One of the first brands that we reached out to was a Swedish company called Vauni. We were thrilled when they allowed us the opportunity to introduce them to the US and Canadian market. With similar perspectives on distinctive design, product integrity and kind, ethical business practices a strong relationship was built.
As we continued working with Vauni, a very sincere passion for their products and brand developed… So much so that we decided to take URBANDUO online. This platform allowed us the ability to share with all of North America the artful designs, careful craftsmanship and thoughtful approach that Vauni applies to each and every product that they craft.
Vauni offers unusual designs as well as a bioethanol burning technology that allows nearly anyone to enjoy the ambiance of fire in their home. With a mission to connect unique people with unique products, we hit the nail on the head.
—Marley Abraham | Founder, URBANDUO LLC
“Keep your eyes on the stars and your feet on the ground.”
“Don’t trade your authenticity for approval.”